In Greek mythology, Aidos "shame" was ta companion of Nemesis represent the feeling of reverence or shame which restrains men from wrong: Nemesis is the feeling of righteous indignation aroused especially by the sight of the wicked in undeserved prosperity
Envy, foul-mouthed, delighting in evil, with scowling face, will go along with wretched men one and all. And then Aidos and Nemesis , with their sweet forms wrapped in white robes, will go from the wide-pathed earth and forsake mankind to join the company of the deathless gods: and bitter sorrows will be left for mortal men, and there will be no help against evil. Hesiod Work and Days
In the Athenian market-place among the objects not generally known is an altar to Mercy, of all divinities the most useful in the life of mortals and in the vicissitudes of fortune, but honored by the Athenians alone among the Greeks. And they are conspicuous not only for their humanity but also for their devotion to religion. They have an altar to Shamefastness (Aidos), one to Rumour and one to Effort. It is quite obvious that those who excel in piety are correspondingly rewarded by good fortune.
The image of Modesty, some thirty stades distant from the city, they say was dedicated by Icarius, the following being the reason for making it. When Icarius gave Penelope in marriage to Odysseus, he tried to make Odysseus himself settle in Lacedaemon, but failing in the attempt, he next besought his daughter to remain behind, and when she was setting forth to Ithaca he followed the chariot, begging her to stay.
Odysseus endured it for a time, but at last he bade Penelope either to accompany him willingly, or else, if she preferred her father, to go back to Lacedaemon. They say that she made no reply, but covered her face with a veil in reply to the question, so that Icarios, realizing that she wished to depart with Odysseus, let her go, and dedicated an image of Modesty; for Penelope, they say, had reached this point of the road when she veiled herself. Pausanias, Description of Greece