Italian jeweler Bulgari (often written "BVLGARI," pronounced with emphasis on the first syllable) was founded in Rome by Greek emigrant Sotirios Voulgaris in 1884. Once only known for its jewelry, the company today markets a whole line of products, including handbags, fragrances, accessories, and hotels. Three generations of celebrated Italian jewellers of Greek origin,  the name "Bulgari" is an adaptation of the founder's last name.
There are more than 150 Bulgari retail locations worldwide. Bulgari's New York outlet is located on Fifth Avenue in Manhattan and the Beverly Hills outlet is located on Rodeo Drive. The Bulgari family also owns the luxurious Bulgari Hotel in Milan and Bali, Indonesia.
Today, Voulgaris' grandsons Paolo and Nicola Bulgari are chairman and vice-chairman of the company, respectively. The Bulgaris' nephew Francesco Trapani has been CEO of Bulgari since 1984.
Trapani's goal to diversify the company was first acted upon in the early 1990s, with the release of the Bulgari perfume line. Bulgari grew in popularity as it offered more products, and the company was listed on the Borsa Italiana in 1995.
The company has seen 150 percent revenue growth between 1997 and 2003. Outside investors hold 45 percent of Bulgari's stock.
Popular among millionaires and celebrities, Bulgari jewels often fetch tens or even hundreds of thousands of dollars.
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